McDonald's has issued an apology after failing to fulfill the high demand for their limited-edition Pokémon Happy Meal, which featured exclusive trading cards. The promotion, initially scheduled for three days from August 9 to August 11, was abruptly discontinued at many locations within less than a day, citing unexpectedly strong sales as the cause.
The promotional Happy Meals included a pack of Pokémon cards, guaranteeing a special Pikachu card along with a second random card selected from a set of five. Due to the overwhelming response, the distribution was cut short, leading to disappointment among eager customers. McDonald's Japan expressed regret for not meeting customer expectations and requested that inquiries about stock be directed elsewhere, emphasizing the early end of the campaign.
Social media platforms, particularly X/Twitter, buzzed with images and videos depicting the chaotic scene at various outlets. Footage showed long lines of customers waiting outside stores, and some photos displayed discarded large orders, with reports suggesting that many people bought multiple Happy Meals solely to obtain the collectible cards, discarding the food in the process.
The craze is driven by the current Pokémon trading card boom, where scarcity and scalping have made acquiring new sets increasingly difficult. The Pikachu chase card, in particular, has already appeared on resale sites like eBay at exorbitant prices—ranging from $15 to $20—far above the cost of a typical Happy Meal.
It remains uncertain whether McDonald's or the Pokémon Company have plans to release the elusive "Burger Pikachu" card in other markets or through future promotions. The incident underscores the intense demand and widespread enthusiasm for Pokémon collectibles amid their current popularity surge.
What is Pokémon TCG Pocket and Poké Gold?
Poké Gold serves as the primary currency in the Pokemon Trading Card Game Pocket, allowing players to buy items, restore stamina, and enhance their gameplay experience with exclusive collectibles like special cards and covers. This valuable currency can be easily acquired by topping up through trusted platforms such as Lootbar.gg, which offers reliable service for swift Poké Gold purchases. With Poké Gold, players can unlock new features and enjoy a richer, more immersive journey within Pokemon TCG Pocket.
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A Step-by-Step Guide to top up Pokémon TCG Pocket on LootBar
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